Scottish Whisky

Did You Know #3: Coming of Age

It’s been a while since I did a “Did You Know” piece and it’s long over due. So here’s today’s question..

Did you know that the age statement on your bottle indicates the youngest whiskey in the bottle?

Go ahead, run over to the liquor cabinet and look. Is there an age statement on the bottle? What did you think that number meant? According to Chivas, the vast majority of whiskey drinkers have no idea. Their research has shown that while many people think that number is important, few really understand what it means. For those that aren’t sure, the age statement on a bottle of bourbon, scotch, irish, japanese, etc whisk(e)y reflects the age of the youngest spirit in the bottle. That goes for single malts, blends, small batch, single barrel, etc. That means that in a bottle of 12 year old Macallan there could be a number of whiskies that are much older. Distilleries use older stocks to round out the flavor and consistency of younger bottlings. Maybe the 1997 Macallan vintage didn’t taste quite like the 1996 so they added a little 14 year old to the mix for consistency. Apparently, we human creatures like consistency in what we consume. It’s comforting I guess.

Why am I bringing this up today? Well, Chivas is sending around a notice of a new campaign they are launching to bring awareness to the popular misconceptions about age statements and what they mean. We Whisk(e)y Apostles are always in favor of more consumer education. Here’s a copy of the press release.

THE AGE MATTERS
Chivas Brothers launches global consumer campaign
on the importance of Scotch whisky age statements

The world’s leading producer of luxury Scotch whisky, Chivas Brothers, is launching a global campaign to advocate the importance and value of the age statements to consumers.

According to new research commissioned by Chivas Brothers, 94% of consumers believe the age statement serves as an indicator of quality, 93% believe that older whiskies are better quality and 89% actively look for an age statement when making a decision to purchase.

However, there is a global lack of knowledge about what the age statement actually means: only 10% understand that it refers to the youngest whisky in the bottle, nearly half (48%) believe an age statement refers to the average age and 35% believe it signifies the oldest whisky present. The Scotch Whisky Regulations (2009) make clear what an age statement means – the age of the youngest whisky in the bottle.

Chivas Brothers, Distiller of the Year 2009, is responding with a campaign called The Age Matters, which will manifest itself through stand-alone activity as well as through integration across the company’s aged whisky portfolio, which includes the Ballantine’s, Chivas Regal, The Glenlivet, and Royal Salute brands.

The aim of the campaign is to enable consumers to understand fully the age statement and to appreciate the value of the premium product they are purchasing.

One of the greatest influences on the flavour of whisky comes from maturation. Much of the complexity of Scotch whisky comes mainly from its time in oak casks in Scotland; with outstanding spirit and excellent wood management, it follows that the longer the maturation period, the more complex the whisky.

From 1 July 2010, consumers will be encouraged to look for age statements on Scotch whisky, via point-of-sale materials, advertising and public relations. A logo using the language Guaranteed Age Whisky has been created for usage in retail, and will be visible in the environment of Chivas Brothers brands that carry an age statement.

Christian Porta, Chairman and CEO of Chivas Brothers Limited, says: “The revelation that so many existing whisky drinkers do not understand that the age statement refers to youngest age of the whisky, shows that there is an opportunity for us to inform them.

“In an age when consumers of luxury goods increasingly demand transparency and authenticity from brands, it is vital that we empower consumers with knowledge, so that they fully understand the value of what they are buying.”

Drink wisely my friends,

Richard

Did You Know #3: Coming of Age Read More »

Sin-sational Father’s Day

A couple of weeks ago I mentioned to my buddy Sam that there was going to be a Macallan dinner at New York Prime in Atlanta. I read him the menu, whisky pairings, and cigars included in this event. His response to me was that it “sounded like sin” and he was game if I was. This little event also coincided with Father’s Day and I just happen to be the relatively new father of a beautiful 10 month old little girl. So we decided to go and Sam’s lovely wife Sandra was even kind enough to drive us as she was having dinner out with friends last night too. This is one of those moments where the stars all kind of aligned.

Neither Sam or I had ever been to New York Prime before. I do love and appreciate good steak and I’ve killed a cow or two at most of the steakhouses in Atlanta but for some reason I’d never been to New York Prime. I’ll be honest and say that when we arrived I was not expecting too much. There was a line out the door and it was not moving very fast. There was no direction about what to do if you were there for the event or just dinner. We arrived promptly at 7:00PM and didn’t get up to the front of the line until almost 7:30 PM. By then I was already seeing salads coming out and thought that we might have missed the the first two courses. I was also a little taken aback that they were just sitting people around the restaurant and bar instead of a separate room. However, when we were guided to our seats everything changed for the better.

Despite everyone sitting down at different times your “clock” didn’t start until you sat down. That meant that even though others were getting their steak already Sam and I were greeted by our outstanding server and brought two perfectly cut Ashton cigars and a nice measure of Macallan Fine Oak 15 (a personal favorite). She told us to just let her know when we wanted to move on to salad and that would tell them when to start our steaks. The event was very crowded and (in my opinion) overbooked but our server was great every step of the way. One great scotch and food course led to another one. All the scotches were great but I’d peg the Macallan 18 as my favorite of the bunch and Sam concurred.

From the cigars and scotch to the 22 ounce rib steak and biggest effing piece of cheesecake I’ve ever seen this night was all about decadence and indulgence. This is a “manly” event in the old sense of the word. There were women there but it was mostly men eating big steaks with big scotch in a room full of cigar smoking. This is dinner Sinatra style. This was living!

Out of curiousity, Sam and I did a rough estimate of what the food, scotch, and cigars would run you retail and it was well over $150. That made the $59.99 price tag almost criminally low. Kudos to New York Prime for these great events. That said, there were a few things off putting. I think they really needed make the event smaller. Given the space constraints it was way too crowded. Going hand-in-hand with that they need to work check in and seating better. This is also not a led tasting of scotches. The atmosphere and cigar smoke make that very difficult. It’s more a great dinner event with scotch. There is a brand ambassador there who comes around but given the size of the event it was difficult to really spend much time talking to him. There were also a number of very pretty young ladies in very tight and very very short black dresses talking to everyone. I’m not sure if they were employeed by the restaurant or Macallan but they didn’t seem to serve any purpose other than eye candy. They weren’t even Pour Bunnies.

I’ll also say that New York Prime is not a quiet dinner for two kind of place. It’s loud, boistrous, and very heavy on cigar smoke. Basically, the ultimate place for a serious guys night out. All in all, we had a terrific time and I’ll be anxiously awaiting their next dinner. I started the day with a wonderful Father’s Day gift of two great bottles of whisk(e)y and finished with this great evening. I must be living right. I hope to see some of you at the next one.

Drink wisely my friends,

Richard

Sin-sational Father’s Day Read More »

Whiskies of the World Unite

Distilleries all over the world use Scotland as a touchstone for quality.  For this reason, the techniques of production vary little from country to country.  So why does the whisky vary so greatly?  In my last blog, I rambled on about yeast and barley and how much that can affect the flavor of whisky (specifically single malt).  However, we know that it’s a myriad of elements that come together to create unique flavor profiles.

Just a week ago, I guided a tasting that unintentionally lead to a personal study on the effects of local ingredients, environment and wood management.  My tasting menu would take us around the world and open my eyes to an even greater appreciation for the whisky I hold so dear.

We started with a standard Talisker 10yo for a basis of comparison.  I chose Talisker because it exhibits many qualities associated with Scotch whisky; brine, peat, fruit, malt.  Talisker is complex yet quite approachable.  For this reason, it’s one of my favorite drams in general and is great teaching dram.

We started our tour with Reisetbauer 7yo from Austria.  Reisetbauer is definitely the most unique whisky from the tasting menu.  For this reason, prudence would suggest putting it toward the end of the tasting.  However, it was the lowest ABV (40%) of the bunch and I was afraid the subtleties of the dram would get lost after tasting stronger whiskies.  What makes Reisetbauer so unique is the strict adherence to local products.  The barley, water and yeast are all local, of course, but even the barrels used for maturation are locally sourced.  No bourbon or sherry casks here.  For maturation, Reisetbauer uses Austrian Chardonnay and Trockenbeerenauslese barrels.  I’m not a wine guy, but I know Chardonnay (not a fan).  I had to look up Trockenbeerenauslese.  This mouthful of a wine is produced using grapes that were left to dry on the vine.  Essentially, it’s raisin wine.

The nose on Reisetbauer is somewhere between spoilt Chardonnay, dirty feet and baby diarrhea.  There are notes of sweetness and sourness that are equally unappealing to my nose.  Everyone noted the distinct scent; some liked it for some of the more herbal elements, others were more to my frame of thinking.

If you did not know what kind of barrels were used for maturation.  Your first sip would tell you all you need to know.  There was crisp fruitiness and dry oak from the Chardonnay and an undeniable flavor of sweet white raisins (sultanas). Underneath it all, lurked a distinct maltiness.  This whisky is really not my cup of tea, but I admire the uniqueness and complexity (and at a mere 7 years!).  If you can find Reisetbauer, give it try.  There is nothing else like it on the market.

Next, our journey brings us to the Willowbank Distillery in Dunedin, New Zealand.  The Milford (10yo) is some the last whisky to be bottled from this dead distillery.  We can’t even use the term “moth-balled” as the distillery was completely dismantled in 1999.  Of our world whiskies, the Milford most closely resembles Scotch whisky.  The climate conditions of Willowbank (once the Southernmost distillery in the world) are very similar to the conditions of Northern Scotland and the water used comes from snowmelt that filters through peat marshes.  There is no specific reference to barrel selection, but I will guess bourbon barrels.  The Milford reminds me of a lightly peated Speysider.  It’s creamy and smooth with honeyed malt, oak, and light peat.  This was one of the crowd favorites.  Unfortunately, once it’s gone, it’s gone for good.  If you find it in your area, pick it up.

While we are in the South Pacific, we might as well head up to Japan and try some Yamazaki 12yo.  Richard and I did a review of this one not too long ago.  The Japanese are very true the Scottish tradition.  While environmental conditions and local ingredients may vary, Suntory takes it a step further by aging some of their whisky in Japanese oak barrels.  So, it’s easy to pick out the stranger in the room if you are tasting through a bunch of twelve year old Scotches and this one sneaks in.  In addition to the Japanese oak, some of the whisky ages in bourbon and sherry casks.  The cask variety gives an uncommon richness to this whisky (a richness that only grows with the older expressions).  Another group favorite, Yamazaki is probably the easiest whisky on the menu to find in stores.  All I can say is “More Japanese whisky, please.”

Next we jump all the way back to the UK; not to Scotland, not to Ireland, but to Wales.  Penderyn is the only whisky produced in Wales today.  On our menu, the Aur Cymru (Welsh Gold) expression.  Penderyn is situated in the Brecon Beacons, a beautiful area of Wales with low rolling mountains and plentiful clean water sources.  Of course, they use Welsh barley.  For the Aur Cymru expression, Penderyn first ages the whisky in barrels from Buffalo Trace and Evan Williams, then finishes the whisky in Madiera casks.  We did a Penderyn review here pretty recently too.  The nose and the palate are unique, with strong flavors of Starburst fruit chews.

While Reisetbauer was the most unique of our whiskies, Amrut comes in a close second.  Amrut Single Malt is produced in Bangalore, India using barley produced at the foot of the Himalayas.  Bangalore has some unique environmental conditions that really affect the flavor of the whisky.  Firstly, it’s 3000ft above sea level.  Secondly, the climate is tropical in temperature, but quite dry.  The heat and the altitude cause the whisky to interact with the wood very quickly (don’t expect to see a 20yo expression from Amrut).  There is no age statement, but I’ve heard that the whisky is about 2 ½ years old.  For our tasting, we had the Single Malt expression.  This expression uses 100% malted barley from India.   Amrut Single Malt is extremely sweet and malty.  It’s almost like drinking a really strong barley wine.  Personally, I prefer the Fusion expression that uses some Scottish peated barley as well.  The peat helps cut through the sticky sweetness.

Every once in a while, something happens to stoke the flames of my passion for whisky.  This tasting was one of those things.  I’ve been really excited since then; about barley and yeast, climate and wood management.  Most importantly, I’ve been excited about whisky (product and process).

I encourage you to get out and try these world whiskies (and any others you can find). You may find a new favorite.  If nothing else, it will be a great education.

Drink well, drink responsibly.

-Matt

Whiskies of the World Unite Read More »

New U.S. Releases – April ‘10

I’m late with this again and I’m sorry. I was on vacation with my lovely wife. Without further delay, here’s what we heard about this month.

For those high rollers out there…
Glenfarclas 40 Year Old
Timeframe: The UK launch was 4/29 but I haven’t heard specific U.S. details yet
ABV: 46%
Price: $525
The release notice only gave a GBP price but based on current exchange rates I did the math for you. We know that about a quarter of the production for this release will be coming stateside. I have yet to try a 40 year old scotch but if anyone wants to get me something special…my birthday is in July.

For the microdistilling enthusiast:
Mckenzie Bourbon Batch #1
Timeframe: May 1st
ABV: ?
Price: $45
This is the new bourbon coming out of the Finger Lakes Distillery. Matt and I tried their rye and corn whiskeys at WFNYC 2009 and based on that experience this looks pretty interesting. Due to the small initial supply it’s only being released in New York State. However, if you’re in New York it should be available at around 130 different retail locations. Happy hunting!

We’ve got a couple of retired Master Distillers getting back into the game:
Angel’s Envy Bourbon
Timeframe: September 2010
ABV: 45%
Price: ?
This is a new project led by Lincoln Henderson, the retired master distiller from Woodford Reserve. Lincoln and his son Wes are launching a new bourbon and a new distillery. This first release is being made for them but they should be up and running at their own distillery around the same time.

WhistlePig Straight Rye Whisky
Timeframe: Late spring 2010
ABV: 50%
Price: $70
This is coming to us from Dave Pickerell who used to be the master distiller at Maker’s Mark. Dave found some 100% Canadian rye whisky that he thinks is pretty good. The mashbill is 100% unmalted rye and it’s around 10 years old.

Canadian Buffalo Invasion:
Caribou Crossing Single Barrel Canadian Whisky
Timeframe: May 2010
ABV: 40%
Price: $49.99

Royal Canadian Small Batch Canadian Whisky
Timeframe: May 2010
ABV: 40%
Price: $29.99

Both of these are coming to us courtesy of Buffalo Trace. Matt previously mentioned this release but I thought I’d add in a few more details.

Finally making it across the pond:
Kilchomon
Timeframe: September 2010
ABV: 46%
Price: $70
Kilchoman is finally making it to the U.S. It won’t be until this fall so I don’t yet know if we’ll get some of the Autumn 2009 release or if it will be a new 2010 release. Stay tuned.

Mackmyra
Timeframe: May 2010
ABV: ?
Price: ?
Swedish whiskey makes it to the U.S. I might just stop by IKEA on my way home from buying some.

And finally:
Early Times 150th Anniversary Bottling
2010 marks the 150th anniversary for Early Times and they are putting it out in a special 375ml bottle for the occasion. The retail should be around $11.99 if you’re interested.

That’s it. If you know of anything I missed then please let me know.

Drink wisely my friends,

Richard

New U.S. Releases – April ‘10 Read More »

…And you thought it was over

What’s this, two posts in one day?  I thought I’d share the rest of the evening’s festivities after the official Tullibardine tasting at The Brandy Library wound down.  There where quite a few people in attendance, including reps for Chivas and Famous Grouse (there were others too, I think).  Honorary Apostles Tamir and Shelline accompanied me as we drank deep the water of life.

Since Total Beverage Solution also handles Edradour and independent bottler Signatory, Adam (the TBS rep) let us sample the Signatory Isle of Jura and the Edradour Calendonia.

The Jura was quite interesting.  Like many other independent bottlers, Signatory does not purchase all their casks from the distillers.  Some of the casks come from overstock sold off by big blending houses (most likely Whyte & Mackay in this instance).  This Jura is one of those.  I’ve never been a fan of Jura.  I’ve always equated Jura’s taste profile to clinging to an innertube during a sea storm.  Something about this cask spending time off the island has tempered the salt.  The Signatory Isle of Jura is a little more balanced and subtle than the last distillery bottling I tried (admittedly some time ago).  The salt is certainly there.  There is a scent of the wilderness too, of animals and earth.  Quite delightful.

The Edradour Caledonia is a special 12 year old release hand picked by Scottish crooner Douglas Maclean and named for his song.  It’s got big, bold sherry notes and rich sugars (honey and brown sugar) without being cloying.  There are plenty of other things going on here so you don’t get bogged down in the sherry.  It reminds me of my favorite pipe tobacco quite a bit.

As mentioned earlier, a rep from Chivas happened to be on hand and poured us a dram of Chivas 18yo as we waxed philosophic on the importance of blends.  You already know my thoughts on Chivas 18yo.  Of course, The Brandy Library’s own Ethan Kelly had to get in on the action by turning us on to Old Parr 12yo.  Old Parr is a blend that has long interested me, solely because of the unique bottle shape.  Yet, I remained skeptical.  It’s an inexpensive blend in a funny bottle.  How good could it be?  Well, it’s quite nice.  If Johnnie Walker Black Label was softened to the point of being drinkable neat, it would taste something like this.  Smokey and sweet, this blend is more complex than expected, but smooth and balanced.  I’d say this a great buy.  After all, everyone should have at least one blended whisky in your bar no matter how much of a single malt snob you are.

Lastly, we had a dram of Glendronach 12yo.  The new Glendronachs are a huge improvement over the old ones.  The sherry is present without being overpowering.  The addition of Pedro Ximinez sherry casks really kicks up the palate.  This is very sophisticated for a 12yo.

Thanks to everyone:  Ethan at The Brandy Library, Anwar from Chivas, Adam from TBS, Shelline and Tamir.  Nights like this are what drinking whisky is about.  Sitting around enjoying a great dram with great conversation.  Slainte.

-Matt

…And you thought it was over Read More »