Probably Pass

Gateway Series #3: Jack Daniels Old No.7

This week we continue our Gateway Series with another staple of American whiskey, Jack Daniel’s Old No.7.

Jack Daniel’s Old No. 7 Sour Mash Tennessee Whiskey
40% ABV (80 Proof), about $20
Available: Most Widely Available Whiskey In The World

What the distillery says:
Jack Daniel’s, the best selling whiskey in the world, was established in 1866 and is crafted at America’s oldest registered distillery in the small town of Lynchburg, Tennessee. Made using the finest grains and pure, iron-free water from our cave spring, Jack Daniel’s is a unique whiskey that is slowly mellowed drop by drop through 10 feet of sugar maple charcoal and matured in new American oak barrels to achieve its smooth character.

What Richard says:
Nose: On the nose I get mostly burnt caramel and vanilla. There is also a subtle undercurrent of wildflowers.
Palate: Candied oak? It sounds odd but that’s what it tastes like. Overall the palate is very smooth and almost chewy. Very mellow. So much so that there are not a lot of “strong” flavors that stand out to be recognized.
Finish: This has a much smoother finish than comparable bourbons. There is a little bit of peppery spice but mostly I’m left with an odd sort of tartness.
Comments: Personally, I think Jack Daniel’s is one of the best gateway whiskeys around. It is very smooth and drinkable. In terms of consistency, with the millions of bottle a year that they sell, you really can’t get much more consistent. While I would prefer Jack with Coke, I’m not against drinking it straight. The charcoal mellowing really adds to the smoothness and drinkability over like bourbons. If it wasn’t for that weird tart finish I’d like it even more.
Rating: Average

What Matt says:
Nose: Orange shellac primarily. With water, it opens up to potpourri (more pungent/sharp/floral than sweet).
Palate: Smooth and bland. Old No. 7 is so “mellow” it is difficult to grasp good tasting notes. There are faint traces of oak and orange peel.
Finish: Smooth and dry with very little burn. Does not linger.
Comments: There is nothing interesting or impressive about this whiskey. There is nothing terribly off-putting either. The smoothness and mildness of flavor makes Old No. 7 a better mixer than Jim Beam White Label. What makes Jack desirable (and a great gateway whiskey) is its lack of distinctive character. Do not waste your time sipping this one. Use this for mixers when you are feeling lazy.
Rating: Probably Pass (unless making a cocktail)

Overall Rating: Average (good if you are planning on mixing or looking for gentle entry into the world of whiskey)

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Gateway Series #2: Jim Beam Black

For part #2 in our Gateway Series, we’re looking at the next tier in the Jim Beam family.

Jim Beam Black 8yo Kentucky Straight Bourbon Whiskey
43% ABV/86 Proof
Available just about everywhere

What the distillery says:

Elegant.  Smooth.  Refined.  That’s what eight years of aging will do to a bourbon.  Until it’s sweet like caramel.  Meant to be sipped.  Savored.

It’s not bragging if you can back it up.  And the Beverage Tasting Institute of Chicago gave Jim Beam Black the highest rating among leading North American whiskeys in 2003.  We knew that beforehand.  But it’s nice to have some confirmation.

What Richard says:
Nose: More complex than the standard white label.  There’s a lot of caramel
with a herbal almost medicinal under current.
Palate:
More robust than the white label in flavor but still plenty of
kick.  It continues to be rough around the edges but you can taste the
improvement of age.  There is a sweeter center to the palate but it’s
still peppery with a good bit of alcohol.
Finish:
It goes down smoother than the standard expression but that’s not
really hard.  It is still one of the rougher 8 year old bourbons that I’ve
had.
Comments:
Black label is something that stands up well in cocktails.  Much
more so that the standard white label expression.  You actually get some
bourbon flavor instead of just alcohol content.  That said, this still
isn’t something I’m going to sit and sip neat.
Rating: In cocktails: Average, Neat: Probably Pass

What Matt says:
Nose: More pleasant than the White Label.  Lots of caramel.  With water, the sweetness turns to floral with overtones of nail polish remover.
Palate: A boatload of oak (too much) and much mellower than the White Label.  The sourness present in the younger expression is still there, but sits further back and smooths out.
Finish: I’m with Richard on this one.  Rougher than most 8yo bourbons but much less burn than the White Label.
Comments: Good in cocktails.  While whiskeys like Jim Beam White Label give bourbon a bad wrap, Black Label takes it up a notch (not a big step though).  Again, I’m with Richard.  Not something I would voluntarily drink neat.
Rating: In cocktails: Average, Neat: Probably Pass

Overall Rating:  Probably Pass unless it is for a cocktail

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Gateway Series #1: Jim Beam White Label

In honor of the Kentucky Derby, we have decided to kick off our “Gateway Series” with Jim Beam “White Label.”  The gateway series is an attempt at preparing the neophyte for a trip to the average (or below average) bar.  We will be reviewing the most common “well” whisk(e)ys and other easy to find drams.

Jim Beam Kentucky Straight Bourbon Whiskey (it’s the one with the white label), Aged 4 Years

40% ABV/80 Proof
Available just about everywhere

What the distillery says:
Constant.  Guaranteed.  Like gravity.  Sunsets.  Taxes.  But a hell of a lot more satisfying.  The same bourbon.  Made pretty much the same way.  By the same family .  For 213 years.  Sweet.  Satisfying.  Seductive.  This is the world’s #1 bourbon.  For a reason.  Or several.

Seven generations of craftsmanship go into every bottle.  Ingredients:  Corn, rye, barley malt, water, time and pride.

What Richard says:
Nose: Honey and fresh cut wood.  With water lighter vegetal notes start to creep out.
Palate: Spicy black pepper with the slightest, and I mean slightest hint of sweetness.  It’s very harsh with a lot of alcohol sting.
Finish: This stuff goes down rough.  All pepper, fire, and burn.
Comments: This is the bourbon most neophytes think of when they think of bourbon.  It’s sweeter than scotch but harsh as hell.  Not something I would reach for by choice.
Rating: Probably Pass

What Matt says:
Nose: Rubbing alcohol, vanilla, and something sour at the back (vaguely reminiscent of the excrement of an infant).  With a little bit of water, it opens up to grape lollipops and the sweet smell of decay.
Palate: Big Red chewing gum and wood smoke.  There’s also something hard to place that rolls around at the back of the tongue.  It’s almost like drinking the beer from the sour mash straight.  With water, the palate disappears.
Finish: Burns all the way down, comes back up and wraps around the edges of the tongue leaving traces of that sour smell.  With water, the finish tastes like a three day old wet cigar butt.
Comments: I don’t want to sound like a snob by saying that I would rather drink just about anything than this.  There is a reason it is primarily used as a mixer.  If you want a Beam and cola, that is fine by me.  I would not recommend this either neat or on the rocks.  This Jim Beam expression desperately needs something to mask the taste.  If you want a good sipping whiskey, this is not the one.  There are other whiskeys in the Beam family that would be much more appropriate.  Remember, Booker’s, Baker’s, Basil Hayden’s, and Knob Creek are all part of the Jim Beam line and more and more bars are carrying these in addition to regular old “white label.”
Rating:  Probably Pass

Overall Rating:  Probably Pass

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