Matt

Founding Apostle

Drinking In A Depressed Economy

Despite the worldwide economic crisis, the whiskey industry continues to see growth. While people are spending less at bars, liquor stores are feeling flush. Unfortunately for the consumer, this means that prices are going up as supply comes down. So, you ask, how am I to expand my whiskey experience without going broke? Well, that is the subject of my latest blog, the best values in whisk(e)y.

Face it, if you are on a budget, you are not going to go out and buy a 25 year old Macallan. However, that does not mean that you have to subsist on Rebel Yell and Bell’s Scottish whisky. You can get some bang for your buck.

Of all the types of whisk(e)y, bourbon is going to give you the best value. If you live in Kentucky, or a state with low interstate and alcohol tariffs, then this is doubly true for you. Finding a decent bourbon for under $25 should not be difficult, regardless of where you live. To my mind, the standard issue Buffalo Trace or the yellow label Four Roses bourbon is the best you can get at this price point. For a few dollars more, you can upgrade to the Four Roses Small Batch or Elmer T. Lee.

If you can handle it, rye whiskey is also a great value. Russell’s Reserve 6yo is quite affordable, but my recommendation is the Rittenhouse Bottled in Bond 100 proof. Russell’s Reserve is still a little harsh for my taste.

You will not see us write about Canadian whisky very often, but one of the best deals in whisk(e)y is Forty Creek Barrel Select. In my experience, you typically need to spend a lot of money to get a Canadian whisky suitable for anything other than a cocktail. Forty Creek is the first affordable (around $25) Canadian whisky that has a great taste and a full bodied profile that stands up to other whiskeys (stay tuned to Whisk(e)y Apostle for a formal review of 40 Creek).

For other whiskeys, we are going to have to go up a bit to get a decent dram, but you still don’t have to break the bank.

If you are looking for a deal with Irish whiskey, I will once again suggest Redbreast. Redbreast is one of a handful of pure pot stilled whiskeys from Ireland. You will never find another whiskey this complex at this price (around $45). The nose and palate are both filled with sweetness and botanicals. If you don’t have a bottle of this on your shelf, shame on you. You can also pick up some Irish blends (Black Bush is my favorite). Stock standard Jameson or Bushmill’s are also great values, but will likely not take you on the sensuous journey that you should expect from your dram.

When it comes to Scottish whisky, most distilleries offer a 10yo or 12yo option for a reasonable price. Chance are, if you like a more expensive version, you will like the economy version. Just don’t expect the same nuance. You can also get a deal on older whiskies by purchasing independent bottlings. However, unless you can taste before you buy or can find a review you trust, you can really get burned on independent bottles that do not retain any of the characteristics of the distillery from which they originated.

Blended Scotches are always an option, but most good blends cost as much as single malts. Johnnie Walker and Black Bottle are trusted brands. If you are going to go with Johnnie Walker, you should be able to find the Green label for less that $50, the Black for less than $40, and the Red for less than $30.

If you want to get the most of your whisk(e)y selections, find some friends who are also into whiskey and coordinate your purchases. Then get together and have a tasting. After all, what use is a good dram if you can’t share?

*Prices are estimated. Actual prices in your area could vary greatly.*

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‘The Best’

Inevitably, when we are out proselytizing, someone asks the question, “What is the best whiskey?” For someone new to whiskey, this seems like a reasonable question. “Tell me what is best and I’ll try that,” is the implication. However, what is best for me may be swill for you. You may find the Bowmore Legend to be the finest thing on earth, but I would not touch it with Richard’s tongue. Taste is subjective and much more complicated than one might think. What are we really looking for? The best value? The best flavor? The best bourbon? The best Irish? Scotch? And on and on. So, I recruited Richard and we will be tackling this most perplexing of questions in a our first ever joint blog (not counting reviews).

Matt’s Answer:
I can tell you that I would drink Glenmorangie Original every day and be happy. I will recommend Redbreast Irish whiskey to everyone. And, I could drink anything produced at Buffalo Trace or Four Roses and be contented. The next logical question is, “Why?”

Again, a question more complicated than it seems. Is Glenmorangie Original the best single malt Scotch that I have tasted? Not by a long shot (that is a tight race between a Claret Aged Glen Grant and Macallan 30). However, Glenmorangie Original is a great whiskey at a good price and it holds a great deal of sentimental value to me. When I was a student at the University of Wales, my flat mates would often find me watching rugby or ‘Neighbors’ with my giant mug of Glenmorangie in the common room. It was my time in Wales that really crystallized my love of single malt Scotch. I could get a good bottle for very little at the Co-Op down the road. The selection rotated through the regions and Glenmorangie was my favorite of the offerings.

There are stories behind my love of the other distilleries as well. I have a deep affection, deeper than mere tasting notes, for the distilleries that top my list. Sure, I factor in taste, value, and reputation into my recommendations, but do not be surprised if ‘awesome’ is the only statement on taste I can give you off the cuff.

Richard’s Answer:
So Matt tells me that I’m supposed to co-write a blog about the “best whiskey” out there and my experiences with getting that question. I too get that question a good bit. Another version getting to the same point is when I’m asked “which whiskey should I buy?’

“Best whiskey?”[smirk] That’s a bit like picking your favorite child isn’t it? Maybe it’s not as drastic but you see what I’m getting at. Like Matt I have my favorites. But my favorites are not necessarily going to be your favorites. No matter how high the regard in which I hold my tastes and preferences I’m not arrogant enough to say that something is the best. Different strokes for different folks and all that.

Even between Matt and me there is a good bit of disagreement. We grew up in the same area, like the same types of food, and generally don’t have differing opinions on much…except whiskey. On Buffalo Trace we both agree. I kind of think their distillery manager walks on water but that’s just me. On Glenmorangie, not so much. I like it but I’ll take a dram of Macallan or Highland Park over the product of Tain any day.

Even when picking a whiskey for myself “the best” isn’t absolute. It’s really the best at that given moment. The setting, circumstances, and company can play almost as much a part in me picking one whiskey over another as the taste.

Why am I rambling on? Because I want to stress that taste is incredibly subjective. We offer reviews to highlight and inform. We don’t see our opinions as the end all be all on these particular drams. If you ask me what the best is then I will always answer with a question. More likely, I will answer with a series of questions. These questions will help me understand what you are looking for or could be looking for in a whiskey. From there I can recommend something that I think you might like. Putting all the ratings, reviews, and pomposity aside; that’s really the best any of us can hope for.

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Spirited Swine

Tonight I experienced the melding of two of mankind’s greatest inventions, distilled spirits and cured meat. Astor Center (the event space for Astor Wines & Spirits in NYC) hosted the Bacon & Bourbon Expo. Mr. Cutlet (Josh Ozersky) played host to the event, where I had the opportunity to pair some of my favorite American whiskeys with a sampling of artisanal smoked meats. The title was a bit of a misnomer. There were nearly as many assorted American whiskeys as true bourbons. I assume the title was for alliteration and because Bacon & Assorted American Whiskey Expo did not roll off the tongue half as well.

I envisioned a semi-guided tour where meat masters conferred with spirit sommeliers to determine pairings of specialty bacons with complimentary whiskeys. Perhaps an applewood smoked bacon with Bernheim’s Wheat Whiskey or something of that nature. However, it was a bit of free-for-all. There were plates stacked with bacon and thick cut pork belly, containers of ham sticks, and a handful of distilleries represented (each with a small selection of their line – about 20 whiskeys in total). There was a long lapse between courses of bacon as the plates emptied, but the event was great fun and I got plenty of bacon and some really great whiskey.

The stand-out whiskey favorites were the Parker’s Heritage 2nd Edition 27 Year Old and the Rittenhouse Very Rare 23 Year Old 100 Proof Rye. As always, the Tuthilltown table was packed as Ralph Erenzo worked his charm on the gathered bourbon enthusiasts. He makes great whiskey, but I’ve got to give this one to Heaven Hill (they make both Parker’s and Rittenhouse).

Even at 96 proof, the Parker’s is dangerously drinkable. One would expect a 27 year old bourbon to be overly woody and a 96 proof bourbon to burn your nose and your throat. This edition of the Parker’s Heritage collection is surprisingly balanced with notes of spice, vanilla, and marzipan. I’m going to give this a ‘Must Try,’ but, at $200, it is out of my price range.

The Rittenhouse is intense, smooth, sweet and spicy. There was a time when I shied away from rye whiskey. After trying some really good ryes (like Sazerac), rye became part of my regular drink list. The Rittenhouse is unique and far smoother than any rye has a right to be. Its price point is higher than the 18yo Sazerac by $20-50 depending on the source and I am not sure that it is worth the difference. Definitely worth a try though.

The bacon list was not as extensive as the whiskey list, but it was quality. My favorites were D’Artagnan’s Hickory Smoked Wild Boar Bacon and the pork belly from RUB (a NYC bar-be-que joint). I can honestly say that I could subsist entirely on pork belly and bourbon.

The big surprise of the evening was the Bacon-Infused Old Fashions being served up by PDT (go here for the recipe). It is even better than it sounds.

As I type this, my throat is raw from talking about whiskey all night and my fingers still smell of smoked pork fat. I think I should go eat a salad.

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The Wind That Shakes The Barley

A short time ago, I was introducing my friend Chris to the ways of whiskey when he asked me a question I never heard. Chris, an avid beer drinker, asked if the barley used in whiskey making was the same as that used to brew beer. I told him that to my knowledge, the strains of barley used for whiskey were very different, but I would do some research.

Chris did not know it, but he was ahead of the curve. Recently, several distilleries have introduced beer malts into the traditional whiskey mix while others have taken to making whiskey directly from commercially available beer (or from commercial breweries). There are several things driving this decision. There is currently a boom in the whiskey market and boom leads to innovation. Distillers all over the world are trying to find ways to distinguish their product from everything else out there. A few years ago, wine finishes were all the rage. This led to some wonderful experiments that paid off (Glenfiddich 21 aged in rum casks) and some that did not (Glenmorangie Burgundy Finish). This also opened up the market for all the French Oak varieties (Glenlivet, The Macallan, etc.) that I so love.

For a handful of micro (or craft) distilleries this innovation is completely economical. The distilleries are so small that they lack the capability to produce the beer necessary to make whiskey.

So, you may ask, what do these whiskeys taste like? Well, like anything, there are some hits and some misses. Bushmills 1608 (made with crystal malt) gets good reviews and I can personally attest to the quality of Glenmorangie’s The Signet. The Signet is partially made from chocolate malt and offers a very complex and wonderful experience that goes very well with dark chocolate or a good cigar. Charbay makes an American whiskey with pilsner beer. Unfortunately, at $325 a bottle, I doubt that I will get to try the results and further doubt that it would be worth the absurd cost (it’s three years old and aged in stainless steel!). Stranahan’s Colorado Whiskey has a local brewery make their beer, but I’m not sure what kind of malt is used. The results, I can say, are uninspiring. This is one of the blandest whiskeys I’ve tasted. Since I tasted Stranahan’s at a large tasting event, in between some bourbon heavy hitters, I would be willing to give it another shot (so to speak).

So, there you have it, the results of my malt research. The beer malt trend is so big that it made Malt Advocate‘s ‘What’s in Store For 2009’ list. So far, the results are somewhat expensive (except for Stranahan’s) so your best bet is to find them at a tasting event, but I hope you get to try them. Experiments can be pretty tastey. Thanks for the inspiration Chris.

-Matt

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Whisk(e)y And The Weaker(?) Sex

*NOTE: The title is only for alliteration not misogyny. Please, do not flood me with hate mail.

I have noticed a wonderful trend of late. Women who like whiskey. I personally have several female friends who can appreciate a good dram as much as anyone. Unfortunately, my wife is not one of them. Traditionally, whiskey is a harder sell than other hard liquor for women (if you have a significant other who likes beer, brats, and single malt Scotch you can quit reading). Once they try it, women are just as likely as men to enjoy whiskey. They are just less likely to give it a chance. So, how do you share your love of whiskey with your lady friend(s) if they are hesitant or uninitiated? It may sound sexist, but it is simple… cocktails (a topic that seems more than appropriate given Richard’s last blog).

Currently, the only way I can get my wife to drink whiskey is in a high ball (bourbon & ginger ale). I’ve tried making it with cheap stuff, but she prefers Four Roses Small Batch. What can I say? The lady knows good whiskey.

Unfortunately, it seems the art of whiskey cocktails has been lost to most bartenders (see the Jameson Whiskey Martini). Whiskey cocktails should compliment not disguise the whiskey. Instead of ordering a Jack and Coke, try an Old Fashioned (bourbon, sugar, bitters, an orange slice, and a cherry), a Whiskey Sour (the hard way or with a mix), or a Mint Julep (bourbon, sugar, and mint). If you have a savvy bar keep, you may be able to get a New Yorker (bourbon muddled w/ lime & a dash of grenadine) or Rusty Nail (Scotch, Drambuie & a lemon twist). If you find a cocktail you like, try it with different whiskeys.

The other way to introduce whiskey to any neophyte (regardless of sex) is to demonstrate the ritual of tasting (see FAQs for details). If they know that it is acceptable to add a little bit of water to temper the burn, they may be more willing to take the plunge.

Introducing whiskey to someone can be a challenge, but is usually very rewarding. Why else would we be whiskey apostles?

-Matt

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