Gateway Series #3: Jack Daniels Old No.7

This week we continue our Gateway Series with another staple of American whiskey, Jack Daniel’s Old No.7.

Jack Daniel’s Old No. 7 Sour Mash Tennessee Whiskey
40% ABV (80 Proof), about $20
Available: Most Widely Available Whiskey In The World

What the distillery says:
Jack Daniel’s, the best selling whiskey in the world, was established in 1866 and is crafted at America’s oldest registered distillery in the small town of Lynchburg, Tennessee. Made using the finest grains and pure, iron-free water from our cave spring, Jack Daniel’s is a unique whiskey that is slowly mellowed drop by drop through 10 feet of sugar maple charcoal and matured in new American oak barrels to achieve its smooth character.

What Richard says:
Nose: On the nose I get mostly burnt caramel and vanilla. There is also a subtle undercurrent of wildflowers.
Palate: Candied oak? It sounds odd but that’s what it tastes like. Overall the palate is very smooth and almost chewy. Very mellow. So much so that there are not a lot of “strong” flavors that stand out to be recognized.
Finish: This has a much smoother finish than comparable bourbons. There is a little bit of peppery spice but mostly I’m left with an odd sort of tartness.
Comments: Personally, I think Jack Daniel’s is one of the best gateway whiskeys around. It is very smooth and drinkable. In terms of consistency, with the millions of bottle a year that they sell, you really can’t get much more consistent. While I would prefer Jack with Coke, I’m not against drinking it straight. The charcoal mellowing really adds to the smoothness and drinkability over like bourbons. If it wasn’t for that weird tart finish I’d like it even more.
Rating: Average

What Matt says:
Nose: Orange shellac primarily. With water, it opens up to potpourri (more pungent/sharp/floral than sweet).
Palate: Smooth and bland. Old No. 7 is so “mellow” it is difficult to grasp good tasting notes. There are faint traces of oak and orange peel.
Finish: Smooth and dry with very little burn. Does not linger.
Comments: There is nothing interesting or impressive about this whiskey. There is nothing terribly off-putting either. The smoothness and mildness of flavor makes Old No. 7 a better mixer than Jim Beam White Label. What makes Jack desirable (and a great gateway whiskey) is its lack of distinctive character. Do not waste your time sipping this one. Use this for mixers when you are feeling lazy.
Rating: Probably Pass (unless making a cocktail)

Overall Rating: Average (good if you are planning on mixing or looking for gentle entry into the world of whiskey)

One thought on “Gateway Series #3: Jack Daniels Old No.7”

  1. Yes, it’s mellow. But, I think if you really consider this with a fresh set of eyes it’s actually pretty balanced, with a fair amount of complexity for something so young and cheap. It’s just that you have to really concentrate to get down at it because of the mellowness. Definitely agree with Richard more than Matt on this one!

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