Gary’s Blog

Jameson Distillery Bow St. Tour

Richard shared his experience just over six years ago here, and while it doesn’t sound like much has changed, I did want to highlight some of the differences and high points.

First key change from 2012 – the ticket was €13 and included 1 Jameson drink, while only a few select guests were asked to taste Jameson against an American whiskey (Jack Daniels) and a Scotch (Johnnie Walker). In 2018, the ticket is now €20, but everyone gets 1 Jameson drink AND the opportunity to taste the big three. Is it worth €20 (or $23 USD at the time we were there? To each their own (we weren’t disappointed, but I’ll share a tip to consider at the end!)

Another change from 2012; the only operational distillery offering public tours was Bushmills.  In 2018, there are two other distilleries right in Dublin:  Teeling Whiskey Distillery (began distilling in 2015) and Pearse Lyons Whiskey Distillery (which opened in July 2017, but Pearse Lyons began distilling a few years prior).  So if you’re looking for operational distillery tours, there are many more options today!  We did the Teeling Whiskey Distillery tour at the end of our trip, and I’ll share that experience later.

I agree with Richard that if you’re well versed in how whiskey is made, the tour is unlikely to break new ground.  This isn’t an operational distillery today, but I thought they did a good job as they tried to lay down now only the process, but make it sensory interactive.  First – you can get your free Jameson drink before OR after the tour.  Arriving early, we opted for before, and the choices were either neat, on the rocks, or in a cocktail (which I didn’t get the details of, but it involved ginger ale and my Dad thought it was pretty good).  These were all premade/prepoured, and you handed them your stub and took one.

After a short history lesson and a video, the guide takes you into a room where you have groups of 4 at a workstation where they’ll walk you through the whiskey making process.

These nifty workstations are in a fairly dark room, and each has focused lights above it that will highlight the area that the guide is talking about.  They start with malting, and highlight the tile in the middle (from a malting room floor), and have malted/unmalted barely that you can feel/smell (I guess taste, but who knows how many folks have fondled it; and the guide didn’t suggest this).  Then they move to distillation, where they have a spritzer bottle of spirit produced from a column still and a pot still, and invite you to spritz a long piece of paperboard (think ‘perfume sample’ in a department store) and smell the difference.  Then, they talk about the maturation process on the right, with bottles showing the color progression, and small boxes where you can uncork and smell the difference between a bourbon cask and a sherry cask.  All in all, I thought it was fairly well done – and for folks who aren’t familiar with whiskey making, probably fairly educational.

Then we get to the good part – the tasting.  Everyone gets 3 pours in front of them, and they’re labeled simply “Scotch Whiskey”, Jameson, “American Whiskey”.  He has everyone nose the Jameson first and talks about what most experience.  Then he has everyone take a wee sip just to prime the palate.  He has everyone then nose the American Whiskey and asks if folks can guess what it is (Jack Daniels).  Then he does the same with the Scotch Whiskey (Johnnie Walker – I thought Red but couldn’t swear to it).  This exercise was to highlight how Jameson compares to the best selling American Whiskey and Scotch Whisky on the planet.  We didn’t get any certificates or anything, but it was an enjoyable tasting.

After the tasting, you are customarily ushered through the gift shop, which had a nice assortment of stuff.

A little background – during our trip to Ireland, I was on a quest to find a bottle of whiskey that met certain criteria (listed in order; I was willing to give up the last couple)

1. Something I could afford (wanted to stay under $200)
2. Something I absolutely loved.
3. Something I could not purchase back home.
4. Something non-chill filtered.
5. Something bottled at cask strength.
6. Something distilled/matured in Ireland.

Hence, I was willing to bring home a fine, independent bottling of Scotch if I found one at a shop – provided I could try it first to check off that 2nd box. Nothing in the gift shop jumped out at me, but in the bar area, we noticed that they had a “fill your own bottle straight from the cask” setup which was intriguing. For €100, you could fill your own bottle of cask strength (I’d assume non-chill filtered) Jameson Black Barrel. That definitely checked some of the boxes, and when we asked if we could buy a sample at the bar, they obliged (which gave us a chance to check every box!) My Dad and I shared the pour (a standard 35 mL pour) and gradually added water as we went. The barrel was about 60% ABV, and my guess is that somewhere close to 50% it really hit its stride. Delicious for sure! My challenge was that while delicious, it wasn’t tremendously complex (and while non-age stated, it is likely 7 yrs old or so). Also, this was only the second full day in our 16 day trip. I made a note that if I didn’t find anything I liked better, I’d probably talk myself into a bottle of this.

So – what tip might I offer to those who are familiar enough with the whiskey making process? I’d still pay this a visit if you have the opportunity, but I’d skip the tour all together and go right to the bar and order a pour of the cask strength Black Barrel (be sure to specify that you want to try what they’re selling at that time!) You might be impressed enough to leave with a pretty unique bottle, and one you’ll hopefully enjoy.

Sláinte!
Gary

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To Add Water, or Not To Add Water

“You’re not going to ruin that 30 year old whisky with water, are you?”

(sigh) I expect as long as there are people drinking whisky, there will be people with strong opinions on HOW to drink whisky. Whenever I’m asked this question in various formats (“Do you like water in your whisky?”, “Should I add water to my whisky?”, “Doesn’t adding water to whisky ruin it?”), I try to understand the context and include a disclaimer that what I think matters a sh!t-ton less than what they think.

There have been some extensive experiments on the topic (Bjorn Karlsson and Ran Friedman of the Linnaeus University Center for Biomaterials Chemistry published their results in Scientific Reports 7 in 2017; here’s a link if you’re interested). I won’t try to summarize their findings, other than to say it proves that adding water alters the flavor. In itself that isn’t news – anyone who had added water to whiskey could attest to that. Although I thought they nailed it with the following statement: “Overall, there is a fine balance between diluting the whisky to taste and diluting the whisky to waste.” Where that line is I believe varies by the individual.

In my experience, the perfect amount of water is entirely dependent upon the whisky drinker (first!) and the whisky. There are many whiskies where I find that adding water doesn’t improve it, and may negatively impact my enjoyment of the spirit. There are also many whiskies where I find the spirit speaks to me best at some proof lower than what it was bottled at. I personally prefer whisky bottled at cask strength as it gives me the opportunity to find that sweet spot. But even that sweet spot can be tricky – today I may prefer my 120 proof Knob Creek Single Barrel proofed down to 110ish (a 1 oz pour with a half-teaspoon of water added is just under 109 proof). Another day I may find it really hits me perfectly closer to 100 proof (a 1 oz pour with a teaspoon of water added is just under 100 proof).

Do I sit there with a teaspoon and measure it out? Nope – usually I have a bottle of water on hand, and will use the cap to measure out a few mL at a time. The proof itself isn’t that important – at least to me – since I know it may vary from one day to the next. If there was one specific proof where a bottle just nailed it, and that never changed it – I’d probably invest the time/energy to figuring that out initially, and then bringing the entire bottle down to that point. Thankfully, that isn’t how it works – at least for me.

If I could offer any advice, it would be this: Try adding water to see what you think – but do it slowly. If you find it isn’t helping – STOP! If it seems to be getting better, keep going. Or not. Ultimately – drink how you want to, and not how other people (me included) tell you.

Cheers!
Gary

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UPDATE – Experiment: Once opened, does whiskey go bad over time?

Just a quick update on our experiment :

All of the bottles are now at their destination fill levels!

Well, technically many hit their level before today, but let’s call this the “start date” for purposes of the air-time/age equation. The six bottles in Group D: 10% Full all were brought down to that level yesterday. The two Group C: 30% Full hit their target on 6/24/2018, and the one Group B: 60% Full was done on 5/19/2018.

From this point on, I’ll visually check the bottles from time to time. If the Group D: 10% Full bottles start to look like they are clearly taking a downward turn (like looking murky or something, which I don’t expect to be the case), that will be when we pull the trigger. Our hope is that doesn’t happen, and we’ll have a tasting to collect results in during the summer of 2020, and be prepared to post results shortly thereafter!

Next step – to device the scoring/assessment approach.  Will share some thoughts/ideas here in the coming months, and look forward to feedback.

Cheers!
Gary

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Review Archive – Updated!

With over 600 reviews (and counting!), decided it was time to try to make some improvements and organize our Review Archive. Thanks to the United States declaring independence (and more to the point – having a holiday about it to provide some free time!), we’ve added a Table of Contents at the top so you can quickly jump to a section rather than scrolling. The categorization isn’t perfect (yes, there is North American whisky under the “Other” category) but with 17 categories – not planning on making more granular until it makes sense. For example – with a whopping 2 Corn Whiskies, not creating a new segment there (although with growth, an ‘American Single Malt’ category may make sense).

Hope this helps everyone find what they’re looking for a little easier/faster!

Cheers!
Gary

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Experiment: Once opened, does whiskey go bad over time?

“Bad” is highly subjective, and can mean many things. If you mean does it become unsafe to drink, I’d say that if it is stored properly (room temperature, out of direct sunlight) and in a glass bottle with a decent enclosure – than probably not. If you mean does it taste like crap if you leave a couple pours in a bottle for many years . . . well . . . let’s find out!

There are a lot of different thoughts on this. Conventional wisdom is that oxidation will certainly change the flavor of whiskey over time. I’ve heard multiple reports that the end result isn’t good – while also hearing folks talk about a bottle “opening up over time” and improving. In both scenarios – folks report some change, which isn’t a surprise as oxidation is one of the forces altering a whiskey’s character as it ages in the barrel (and if you’ve been fortunate to sip some fine, really old Scotch; there’s something magical about what time does to the spirit!)  But – how much influence is from oxidation over time – who knows.

One challenge is if you have a bottle that’s pretty low, and it sat for several years that way, likely you don’t have one that is full to compare it to. Sure, if it is available you could go and buy one, but while the consistency in whiskey is laudable, if you’re pulling a bottle today – who is to say if it is the same as one bottled many years ago.

This seems like a question ripe to be answered with an experiment, which means not only having some whiskey spend time in partially full containers (a lot of time), but having a control sample to compare to.  Thankfully, time (hopefully!) is something I have, so why not!

What I’m looking to uncover is:

  1. Does a whiskey materially/substantially change if left for years in a bottle that is . . .
    • 60% full?
    • 30% full?
    • 10% full?
  2. IF it does change, does that change vary in the above scenarios?
  3. IF it does change, how has it changed? (is it more woody, less sweet, more astringent, etc)

Taste is individually subjective and highly variable.  Hell, in most reviews where multiple apostles provided their take, they were different.  The key to this experiment is having enough whiskey at these varying levels to get multiple opinions on each. A 10% full bottle is just under 2.5 oz (75 mL), so taking one such bottle – you wouldn’t have much of a sample to get multiple tasting impressions. And by multiple tasting impressions – I’m talking about the impressions of multiple TASTERS. Any one opinion is just that, but wouldn’t it be interesting to see if there is any consensus on the effect over time?

To have enough volume of whiskey that aged for some period of time with only 10% left means . . . yeah, a lot of bottles. And a lot of bottles means selecting something that I can buy in bulk all at once without having to sell an organ. Thinking about that prior to a trip to Kentucky this spring, the selection seemed obvious: Heaven Hill 6 Year Bottled-In-Bond. This is a delicious bourbon at a respectable age and proof, and all for only $13 a bottle (my only complaint is that I can’t get this in Atlanta!)

Here’s the setup:
I bought 10 bottles all from the same store at the same time (so as close to the same “batch” as I could reasonably get). Those have been split into four different groupings:
Group A: Control. This bottle will sit in the same box with the rest, but will remain unopened until the end.
Group B: 60% Full. This bottle will be opened, and I’ll pour out 2 oz a week until there is roughly 450 ml left in the bottle.
Group C: 30% Full. Two bottles (C1 & C2) will be opened, and I’ll pour out 2 oz a week until there is roughly 225 mL left in each bottle. Why two bottles? This provides 450 mL of whiskey that has sat in a 30% full bottle for the allotted period of time (which is roughly 15 oz).
Group D: 10% Full. Six bottles (D1 – D6) will be opened, and I’ll pour out 2 oz a week until there is only 75 mL left in each bottle. Six bottles with 75 mL will provide 450 mL of whiskey that sat in a 10% full bottle.

Just a quick note – when I say “pour out”, I’m not “throwing away” any bourbon (no whiskey will be harmed in this experiment!) All of the excess that is poured out is being decanted into other empty bottles. That’s leaving me with a lot of HH 6yr BIB, but I’m confident that I’ll think of something to do with it.

All of these bottles will be stored in a box in my (finished) basement, out of any direct sunlight. Once they hit their target fill levels, I won’t open them again for . . . I’m not sure? 2 years seems like long enough, but we’ll see what is going on in 2 years. I’m open to comments/thoughts/suggestions on the timing (or other facets of the experiment). When the experiment does “end”, I’ll decant the two Group C bottles into 1, and the six Group D bottles into 1, so I’ll have 4 bottles – the control, and 3 bottles with about 450 mL left.

After decanting, I’ll gather some whiskey friends to help with the measurement step. I’d conduct a blind-tasting, asking each participant to complete an ‘assessment form’. This will be tricky, and I don’t have it nailed down yet (thankfully have a couple of years to figure it out!) I want to have quantitative measurements of each sample on different aspects. For example – maybe a 10 point scale across things like “Oaky”, “Caramel”, “Vanilla”, “General Sweetness”, “Bitterness”, etc. Whether one person picks a 7 and another picks a 4 on the same sample/aspect isn’t necessarily important. The key is if there seems to be any consensus on what changes (is anything increasing or decreasing in terms of taste, mouthfeel, etc).

I want to avoid “better” or “worse” since that is highly subjective to each person’s preference (although will allow open comments on each sample from each participant). If the sweeter notes are less pronounced, it might be that it seems more oaky over time – which some may like and others may dislike. And it may be that the difference is perceived quite differently across the board.

If you have suggestions, please feel free to share in the comments. And remember to check back in a few years 🙂

Cheers!
Gary

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