Dalmore sent me this press release this week for a new Dalmore release. I was unfortunately a little slow in posting it, as the official unveiling was yesterday.
Illuminating a new partnership between The Dalmore distillery and the Mackenzie Clan
On the 17h March 2010 a unique gathering of Clan supporters and whisky aficionados’ is happening at the National Gallery of Scotland in Edinburgh.
Underneath the shadow of the famous Scottish painting; ‘Fury of the Stag’, the first few bottles of a new edition of The Dalmore Mackenzie will be unveiled and enjoyed.
Only 3,000 limited edition bottles of the legendary highland single malt are being released to mark a new era in the distillery’s long affiliation with The Mackenzie Clan, and to help raise much needed funds for this famous Scots family.
The Mackenzie family, owners of The Dalmore distillery for almost a century, provides the inspiration for The Dalmore’s iconic stag head logo and its motto “I Shine, Not Burn” which is also the clan motto.
The launch will celebrate the single act of courage that an ancestor of Clan Mackenzie made when saving King Alexander III in 1263 from being gored by a stag, a scene that is depicted in the painting.
The star of the show will be this iconic piece of art, quite literally, as not only will the largest painting in the gallery (5.4m x 3.3m) take pride of place at this event, it will also be projected on to the National Gallery itself for one night only, so that the whole of Edinburgh can appreciate its brilliance in an entirely new way.
The partnership aims to raise funds to help refurbish and maintain Castle Leod and to support a range of activities organised by The Clan Mackenzie Society of Scotland & The UK.
According to The Dalmore’s master distiller Richard Paterson this is the first step of a long-term commitment, and the brand is hoping to raise a seven figure sum in the next 10 years to help protect this important piece of Scottish history.
He added: “Whether you are a Mackenzie or not, with only 3,000 bottles available globally, this is your chance to own a little piece of Scottish history.
“I have been nurturing casks at The Dalmore and monitoring their progress for some four decades. The challenge to craft a whisky fit for the Earl and all Mackenzies was an inspiration. I am proud to be able to help the clan by creating a whisky with a regal heritage and one which is truly fit for a king…….as well as a Clan Chief!”
Each limited edition bottle will be individually numbered and is adorned with the Clan and the brand’s iconic Royal stag formed in molten metal. All purchasers are entitled to claim a limited edition print of the famous painting personally signed by the head of the Clan himself who continues to reside at Castle Leod.
The Earl of Cromartie and chief of the clan, John Mackenzie, says; “As the head of the Clan I speak for all Mackenzie’s to say that we are really excited to be part of this special event which brings to life this iconic painting in more ways than one, celebrating a piece of history that forms the foundation of our joint heritage, as well as the dawn of a new era in our continued partnership with the distillery.
“I am delighted that The Dalmore are supporting the preservation of Castle Leod for not only me, but for the Clan, and for Mackenzies around the world and of course for Scotland”
Richard Paterson concluded: “This is the first step in a longer journey with the Clan Mackenzie as we work together for mutual benefit. The Dalmore and the Clan are inextricably linked. There are not many brands in the world that have these true royal connections, and we hope to announce more projects like this over the next couple of years. Watch this space.”
For further press information or any images please contact Emma Jarman or Anna Jones at LUCHFORD APM: email@example.com or firstname.lastname@example.org or 020 7631 1000.
Notes to editors:
About The Mackenzie Dalmore
This limited release bottle can be purchased from all good independent whisky specialists for £100 (RSP) including the The Whisky Exchange, Royal Mile Whiskies, The Whisky Shop chain, Selfridges, Harrods, all good bars and of course at the Dalmore Distillery Visitor Centre (www.thedalmore.com). It will also be available in good stockists in USA, France, Germany, New Zealand and in Global Travel Retail.
The first spirit used was distilled in 1992 and held in American white oak casks for some 11 years. The Dalmore then finessed the whisky by re-filling to fresh port pipes from the douro. The natural soft amber red hue – drawn from the port pipes – links the colour of the whisky to the blood of the injured stag. Bottled at 46% abv, the Mackenzie bottling is a commanding, intense and courageous fit for all aristocracy and proffers hints of vanilla, red fruits, spices and the brand’s classic signature citrus orange
About ‘Fury of the Stag’
In 1786 Benjamin West, historical artist to King George III, commemorated Mackenzie’s encounter with the stag in a vast painting, commissioned by Francis Humberston Mackenzie. The painting remained in the Mackenzie family seat of Castle Leod until 1952, and now hangs in the Scottish National Gallery in Edinburgh (www.nationalgalleries.org ). A commanding and impressive sight, the painting is huge at 5.4m * 3.3 m in size and is situated in the very first viewing room in the gallery.
The Clan Mackenzie Society of Scotland & The UK
Castle Leod in Strathpeffer (near Inverness in the Highlands of Scotland) is the Home of the Chief of the Clan Mackenzie and Seat of the Clan Mackenzie. The Society (www.clan-mackenzie.org.uk ) organises and attends a variety of events each year including the Strathpeffer Highland Games in August. They are always looking for new members in the UK and from overseas from not only Mackenzies but also any Septs of the Clan, which are listed on their website.
This should be coming to select retailers in U.S. and I’ll let you know where when I know.
Drink wisely my friends,