Whisk(e)y Apostle

As you are probably aware, we here at Whisk(e)y Apostle are great fans of Buffalo Trace Distillery.  Recently, I received a package from them asking me to make you aware of their new venture:  The Buffalo Trace Saloon.  Like Balvenie’s Warehouse 24, the Saloon is a gathering place for whiskey lovers (sort of).  Why the caveat?  Well, where the Balvenie has built a social site that is all about whisky, the Saloon is more about being a dude.  Whiskey plays a tertiary role in the experience.  The Saloon allows you to keep up with your favorite sports teams, find new music, rate women (the, ahem, Bourbunnies), play games, make friends, and, oh yeah, check out what Harlen is doing in the still house.

If this sounds like something you would be interested in, hit up www.buffalotracesaloon.com.  They are running a contest for new registrants.  In the interest of disclosure, they are also running a contest to see which blog can get the most people to sign up.  So do us a solid would ya?

Honestly, I think the saloon is a little ambitious.  Buffalo Trace is riding a huge wage of prosperity and recognition.  The Antique Collection is always a hit and the Experimental Collection never fails to produce buzz (for a tease of the newest check here).  I understand the desire to create a more complete experience for customers, I just wonder if this is what customers want and if they will use it the way it is intended.  Kudos though.  They keep pushing the envelope and that’s why we love them.

Matt

This entry was posted on Saturday, March 6th, 2010 at 4:03 pm and is filed under Matt's Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.